PEOPLE YOU MIGHT LIKE TO KNOW

As a blogger, I’m part of a beautiful community of creatives. We may share our ideas through a virtual network, but often times we have the opportunity to connect in person, sit down and chat, and really get the creative juices flowing! Grab your coffee and meet my friends, appearing as guest bloggers in this near-to-my-heart section.

For the Love of Lounging

As we continue to thrive in all winter has to offer – hot coffee, flattering layering attire, boots and winter bargains – one thing remains a favorite for us women year after year: lounging! Whether it’s curling up in a blanket in front of the TV or delving into a good book by the fire, I personally believe that the luxury of down time should be spent in as much comfort as possible.
Year after year, as needs for comfort can vary, I’ve found it to be so nice having a bit of variety in both the texture and thickness of lounging attire. Whether it’s reaching for a quick pullover gown, a bed jacket for extra warmth, or a light robe to cover up with, these things can really make a difference in the way we experience our evening!
With this in mind, this week we’ve gone through and singled out some robes, pajamas, and other loungewear that have received stand-out reviews, where women have spoken mostly to things like ease of maintenance, easy to slip on and off, and of course, super soft. As there’s a lot of winter clearance going on right now, I thought it would be the perfect time to share these with you all.
Lounger

Cowl Neck Lounger by
National® – (pullover style, great for everyday lounging)

women's bed jacket

Smocked Bed Jacket by
National® – (just. velvety. soft.)

robe

Chenille Gripper Robe by
National® – (soft textured chenille, Peter Pan collar)

women's pajamas

Sweet Dreams Microfleece PJs by
National® – (pull-on waist. 🔥Cozy coverage)

Longing for Lounging,
Rebecca Kaplan

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Back to Basics – Feeding our Own

As we reflect on the spirit of giving, what we know for sure is this-there is always more room to give. At National, we remember some principle standards for which our company was built on; the power of hand-ups, not just handouts.

When is a person apt to perform their very best? Why, it’s when their basic needs can be met. Then, and only then, can that individual focus on excelling to their full potential.

Here in our town of Lexington, we love to support our local food pantry. It is a community resource, well relied upon. We all receive so much joy and encouragement by contributing to this vital service.

Each one teach one, because happy bellies produce happy faces, going to happy places. 🙂

In just a few days, we will ease into a new decade. May we all continue to ponder the ways in which we can provide assistance to those we care about; addressing the basics: proper shelter, comfy clothing, and healthy food! We hope you enjoy some of the pictures below:

 

 

Let’s take care of each other in love and laughter, by feeding the soul!

 

Keep giving,

The National Family

 

 


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An Interview with a Style Performer

Ruth in the Long Sleeve Tunic Hoodie
Cuddl Duds®

Ruth Maldonado of Ruthie Annie Blog loves every stylish element that creates a wonderful wardrobe. She is inspirational, loves new trends, and styles the classics with grace. She definitely thrives on all things vintage, just see for yourself! We welcomed the opportunity to collaborate with Ruth as one of our recent Blog Influencer’s. She rocked her outfit in a series of styles that wowed our audience. Check out the interview below, with our very own Style Performer:

How do you define style, and what is your personal style description?

I define style as an individual’s unique fashion sense in putting together a complete outfit. My PERSONAL style would be classically comfortable, with a touch of boho and edginess.

When you begin your look for the day, how do you begin? (I.e. how do you source inspiration? A color, pattern, one piece?)

I usually have a color in mind that I’m wanting to wear based on a piece of clothing. I also start my day with my makeup and sometimes I build my outfit based around a dark smokey eye or maybe a shade of lipstick. I also think about what I’m doing that particular day as well,  for instance if I’m teaching an art class, I definitely go towards a more casual look; but if I’m going to be out and about for lunch etc. then I will pull out some special pieces that make a statement. If I am starting to feel I have nothing to wear, I will go to Pinterest and start looking at different color combinations for some inspiration.

Ruth styling her Printed Challis Pants
National®

What is your absolute must-have staple item for winter?

Boots! I live in the Pacific Northwest and it is cold, rainy, and snowy during the Winter season. I wear boots every single day and love having a variety-from ankle boots, knee high boots and over the knee boots, to switch up my looks while keeping my feet warm and dry.

What trend are you most excited to incorporate next Spring?

I am so excited to incorporate bold patterns and colors in the spring! Bright colors are always fun to bring into the Spring season and combining that with 60s and 70s patterns is going on; it’s going to be welcomed after the darker shades for winter. 

Ruth rocks the Ribbed Fly Away Cardigan
National®

 

We welcome the chance to see how you rock and roll into Spring 2020; thanks for joining the ShopNational family Ruth!

 

Style on,

Parker


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Sockin’ it to You

As with all things warm and cozy, our toesies deserve the very best. I am a firm believer in styling from head-to-toe. I want the bottom view to look just as good as the whole ensemble. Wouldn’t you agree?

During this season of warming up indoors, I am so eager to get my lounge on with a cup of hot chocolate or warm apple cider; while snuggling up in front of our beautiful fireplace in our new home. Fortunately, ShopNational has a new sock collection that completes my loungewear gear in the most posh way to-date. I chose a few of my favs for your viewing pleasure. Be inspired to cover your toesies with all things warm, cozy, and let’s not forget fuzzy this season with ShopNational!

Which ones are your favorites? Write me in the comments section below.

2-Pack Thermal Socks
Hot Feet(TM)

2-Pack Thermal Socks
Hot Feet(TM)

Plush Cabin Socks
MeMoi®

 

Happy fuzzy feet,

Ronelle

 

 

 


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Stay on👉🏽Trend with the ♠️Classics

Our November, Blog Influencer, and our Style Performer, Ruthy Annie, BRINGS IT all week. She styles our clothing full of comfort and style with pure classic finesse, all while staying on trend! She truly is a welcomed and unique addition to the tremendous blog influencers we have been so fortunate to forge partnerships.

I am so excited to showcase her beautiful, whimsical, and ever-so-clever fashion styles. Ruthy Annie is our, “Queen of Styling Innovation”! Take a look below and pick your favorites. Feel free to choose them all, I know I have! 

 

 

Happy stylin’,

Ronelle

 

 


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Fall Style and Fashion Wisdom from the One and Only

The Only and Only, Phyllis Lerner

 

Recently, I caught up with the magnificent, Phyllis Lerner of followPhyllis. I had the opportunity to ask Phyllis a series of questions to inspire us for fall and winter. Phyllis gives us a glimpse into her world of seasoned fashion sense along with practical tips that will challenge our comfort zone. I was also thrilled to read how much Phyllis has incorporated National apparel into her everyday wardrobe. Read all about it here:

  1. Solid or print: what is your go-to (or does it depend on the day?)

I have always worn neutral, solid colors. I love the way colors play against each other. They can either blend together or create a bold, minimalist look. I am full busted and always felt like patterns made me look larger than I am. Once in a while I will purchase a blouse with a print, but I rarely end up wearing it. If I want to add a print or pattern to my outfit, it’s usually in an accessory. Unless, of course, that print is leopard-then I’m all in!!!

 

  1. Tis the season for layering! What are your staples for fall and how do you incorporate them?

When the weather starts getting brisk, I love to wear a fitted tee and skinny leggings under my regular clothing. I find that these extra layers keep me super warm with adding just a touch of bulk. I also love turtleneck dickies in the winter as they are not quite a layer but can serve the same function. Most days, I put my gym clothes on first thing in the morning and keep them on all day. Then I swap out a top or an accessory when I need to change up the look. One of your beautiful tunics would look fabulous over my workout leggings. Or, I might throw on one of your cardis over my exercise clothes and meet a girlfriend for lunch.

 

  1. What is your favorite piece from the UltraSofts® collection at National and how do you style it?

I am obsessed with the UltraSofts® collection from National. I just completed a blog post and I chose the fabulous UltraSofts® Criss Cross Tunic to feature. The length is perfect, and the beautiful neckline detail means no necklace necessary. And did I mention how soft it is??? I loved styling it with my pair of neutral patent pumps with crisscross detail to mirror the neckline. Gorgeous!

Phyllis loves her new Criss Cross Tunic by UltraSofts®

  1. What trend are you most excited to incorporate into your winter wardrobe?

OMG-there are so many fabulous trends this year that it’s difficult to pick just one! With the popularity of animal prints, leather and faux fur, fabric and texture are super important right now. I love them all, but the animal print trend is the one that I am embracing with open arms this year! I have a lot of pieces that I’ve collected over the years: coats and dresses and accessories but I always want more. Many women over fifty are afraid to try such a bold trend so I suggest adding an accessory to update your look. I love the Charmy Loafers from Hush Puppies® that I styled for a recent photo shoot. Leopard print and comfort – what better way to incorporate this fab trend!

Phyllis styling her daytime look for fall

 

I say, it’s time to shop! Thank you Phyllis for being a constant inspiration to women of all ages, and especially to our team here at National!

Parker

 


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The Softer Side of National

As with all things changing this season, there has been a shift in my lounging wardrobe. Last night, I, without thinking about it, reached for warm jammies.

“Why is this relevant?”, you may ask. Let’s just say, those in my tribe can affirm that I am in a permanent, “private summer”; this means, I ALWAYS reach for the lightest, most cool short-set to retire in for the night.

I am happy to say, I felt a chill yesterday! In an effort to be “normal”, I have concluded, it’s time to go shopping. Somehow, it’s as if I can hear you agreeing with me as you read along. Did someone say, shopping? Heck yeah, let’s do it ladies!

No need to go far, Shop National has a new fall collection of soft loungewear for fall fashion season that allows me to relax comfortably on the sofa and be totally appropriate to receive good girlfriends should they happen to stop by unannounced. Have to love them for that!

Feast your eyes on a few of my picks for great, fall loungewear and the softest fall pajamas you’ll ever want to own.

French Terry Cowl Neck Pajamas
KayAnna®

 

Plush Cowl Neck Lounger
Softwear by Swann®

 

Dimple Plush Wrap Robe
Carole Hochman®

 

Holiday Bears Flannel Pajamas
KayAnna®

 

With warm wishes,

 

Ronelle

 


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National Customer Service Week

This week, our National office has been all the buzz. There have been exciting activities, high doses of team spirit and positive energy. As we take a moment to recognize the phenomenal job that our ENTIRE customer service team demonstrates daily, we ponder the lovely sentiments of our owner and incredible leader, Lynda Smith Swann:

“Since 1952, when my father started National, he considered the customer service department so important, because customer service was the foundation of our mission statement, ‘treat every customer as if she were our only customer’.

 These co- workers are the voice and personality of our company, because they are the only people our customers actually talk to on a daily basis – every day, night and day – [all] year round!

 Our customer service team goes through extensive training, every call is recorded, they are evaluated and held to very high standards. They work nights, weekends and do all of this with incredible attitudes and dedication to making every customer satisfied.  As my father always said, ‘they are National – this team sets us apart.’

 I think our customer service department is a big reason we have been in business almost 70 years!”

~

Our custom service team is managed professionally to motivate and bring the team together, achieving a cohesive and well stream-lined work ethic, as well as providing each team member with education on customer support with special care and attention. Every day this week was a true party with themes of some serious creative outfits! We invite you to enjoy the festivities below:

Monday 10/7-It’s Patriotic Day

Our CS Manager, Kim W. rocks it (red jacket)!

Tuesday 10/8-Tacky Tuesday

Wednesday 10/9-It’s a Luau

   

Thursday 10/10-Team Spirit Day

 

Friday 10/11-Fun through the Decades

We are truly grateful to our customer service team. Having a front row seat to all of the festivities was truly a treat. I am told this was a good way to get the team geared up for the, “calm before the holiday storm” that is sure to keep us all on our toes as we continue to provide the highest standard of customer service.

Even our CPO is a Team Player!

Go Timmy Go!

 

Keep shining on,

 

Ronelle

 

 

 

 

 

 

 

 

 

 


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Yesterday, Today, and Always-Our National Family


“The National Family”

We are thrilled to announce that SHOPNATIONAL.com has been formally recognized by Newsweek as #1 ranked on their list of “Best Online Shops 2020” for Women’s Fashion (single brand). We have the honor of sitting alongside some incredible brands in the industry, including Chadwicks, Victoria’s Secret, and White House Black Market.

More than anything, I wish my grandparents could see this milestone – a tribute to their hard work, deep belief and commitment to our National family.

Founded in 1952, NATIONAL started from humble beginnings as a mail order business by Eddie Smith, my grandfather, in the town of Lexington, North Carolina. An exemplary American entrepreneur, “Georgie,” as he was known to most, cared for and evolved the company based on a customer-centric philosophy, and in 1999 at the age of 80, he was inducted into the Direct Marketing Association Hall of Fame.  

“The Early Days”
I remember these days so clearly….I strapped on roller skates and made my way through the warehouse as a little girl. The rows and rows of inventory made for perfect hide and seek territory. Many individuals in this photo are with National today and, therefore, my giant extended family for which I am so thankful.

 

Today, NATIONAL continues to thrive under the personal care of my gifted and compassionate mother, Lynda Smith. We  remain committed to offering a wide range of apparel and accessories, designed for the mature woman to provide them with all-day comfort and style.

We have long held to our mission –  “Living the Comfortable Life.”  The second-generation, family-owned business has thrived in the trade for over 65 years thanks to the commitment my Grandfather made to the customer – first and foremost.

“Family Leading Family”
Growing up in family business, I don’t remember the business suits and posed photos. I remember my Grandfather’s 6 a.m. visits to our house after his morning jog. I would come downstairs and find him in the sunroom with my mom discussing work, family and everything in between. Sometimes the conversations centered around really important, often difficult business decisions. Always, the conversations ended with a hug and a smile. Family first, no matter what.

“All in the Family”
In the years since business school, it has been an incredible journey with the National family in my role as business strategist. Collectively, my mom and I have evaluated key opportunities for the business and learned to work together with respect and excitement for all that is ahead. Not often an easy task in family business, but for us…thankfully…it’s (almost always 😉 ) pure joy.

So, how did we get recognized by an international publication for this commitment?Newsweek developed the rankings based on an independent survey of 20,000+ U.S. customers who were asked whether they’d recommend brands to friends or family. Respondents also assessed the brands on their communications, technical competence, service range, customer focus, and accessibility. More than 130,000 evaluations were collected.

That means – YOU

Our National customer, you shared feedback and supported National’s leap into the spotlight. More than that, you have walked alongside our team….our family…for generations. Thank you for being a part of the National family!

“Give Personal Care”
Mom taking time to read and answer letters from our loyal customers, our extended family!

 

 

With gratitude and love,

Parker

 

 


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Embrace the Blues with Fall Flair

National has all of the blues to lift your spirits this fall season. As I stare out of my big, picture window, I can’t help but be in awe of the transitional color of leaves and the slight chill in the air. The esthetic is breathtaking and I want to embrace the new memories. What gorgeous hues to consume and the freedom to linger in the element.

Another feature of fall is the ability to wear warmer tones, and embrace some the blue color that comes along. I have fallen in love with these outfits; a showcase of mix-and-match for sure. This allows for budget-friendly finds and whimsical wear!

     

Which one will you sport first? Let me know below!

Happy fall y’all,

Ronelle

 

 


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