RACK of STYLE

As a young gal growing up in the world of retail, I hopped on the fashion train way too early. Despite my efforts to destroy any evidence of some of my early fashion choices, hints of my styling efforts creep up every now and then. Thankfully, I have found the straight and narrow of the styling world – in other words, I know how to work a closet! Check back each week for glimpses of my favorite fabrics, colors, and go-to styling tips!

The Softer Side of National

As with all things changing this season, there has been a shift in my lounging wardrobe. Last night, I, without thinking about it, reached for warm jammies.

“Why is this relevant”, you may ask? Let’s just say, those in my tribe can affirm that I am in a permanent, “private summer”; this means, I ALWAYS reach for the lightest, most cool short-set to retire in for the night.

I am happy to say, I felt a chill yesterday! 😊 In an effort to be “normal”, I have concluded, it’s time to go shopping. Somehow, it’s as if I can hear you agreeing with me as you read along. Did someone say, shopping? Heck yeah, let’s do it ladies!

No need to go far, Shop National has a new fall collection of soft loungewear for fall fashion season that allows me to relax comfortably on the sofa and be totally appropriate to receive good girlfriends should they happen to stop by unannounced. Have to love them for that!

Feast your eyes on a few of my picks for great, fall loungewear and the softest fall pajamas you’ll ever want to own.

French Terry Cowl Neck Pajamas
KayAnna®

 

Plush Cowl Neck Lounger
Softwear by Swann®

 

Dimple Plush Wrap Robe
Carole Hochman®

 

Holiday Bears Flannel Pajamas
KayAnna®

 

With warm wishes,

 

Ronelle

 


Share this:http://ifthemuumuufits.com/my-destination-collection-for-comfort-and-joy/
Facebooktwitterpinterestmail
rss

Flying in Comfort

I write to you today from 32,000 feet and 5+ hours of flying time as I make my way from North Carolina to sunny California for a retail conference. Currently supporting my energy level? The very best compression socks money can buy!

Whether you are tucked in for a long flight or spending a lot of the day on your feet, compression socks offer a myriad of benefits to your overall health and energy levels.

  1. Maintain blood flow, especially during “stagnant” periods. Compression socks are great for long flights and support overall blood flow when you are sitting for long periods of time. Even on a two hour flight, I wear my compression socks to ensure I have the most energy upon landing. The difference I’ve seen flying with these socks is pretty incredible!

 

  1. Support your overall energy. Our blood has to pump all the way through our body, from our heart down to our toes and back again. Compression socks enhance the process and support easy blood flow, thereby restoring your energy and supporting your health in the process.

 

  1. Minimize varicose veins. Studies show that continued use of compression socks reduces the appearance of varicose veins. Especially after having my daughter, I’ve found this to be one of the best (and unforeseen) benefits of adding compression wear to my routine.

 

Below are a few options for travel or everyday wear. When and why do you wear compression socks and can you tell a difference?

Mild Compression Socks
Dr. Motion®

Mild Compression Socks
Dr. Motion®

Moderate Compression Socks
National®

Microfiber Graduated Compression Dress Sock 2-pk
National®

Microfiber Graduated Compression Dress Sock 2-pk
National®

 

Happy travels,

Parker


Share this:http://ifthemuumuufits.com/my-destination-collection-for-comfort-and-joy/
Facebooktwitterpinterestmail
rss

Yesterday, Today, and Always-Our National Family


“The National Family”

We are thrilled to announce that SHOPNATIONAL.com has been formally recognized by Newsweek as #1 ranked on their list of “Best Online Shops 2020” for Women’s Fashion (single brand). We have the honor of sitting alongside some incredible brands in the industry, including Chadwicks, Victoria’s Secret, and White House Black Market.

More than anything, I wish my grandparents could see this milestone – a tribute to their hard work, deep belief and commitment to our National family.

Founded in 1952, NATIONAL started from humble beginnings as a mail order business by Eddie Smith, my grandfather, in the town of Lexington, North Carolina. An exemplary American entrepreneur, “Georgie,” as he was known to most, cared for and evolved the company based on a customer-centric philosophy, and in 1999 at the age of 80, he was inducted into the Direct Marketing Association Hall of Fame.  

“The Early Days”
I remember these days so clearly….I strapped on roller skates and made my way through the warehouse as a little girl. The rows and rows of inventory made for perfect hide and seek territory. Many individuals in this photo are with National today and, therefore, my giant extended family for which I am so thankful.

 

Today, NATIONAL continues to thrive under the personal care of my gifted and compassionate mother, Lynda Smith. We  remain committed to offering a wide range of apparel and accessories, designed for the mature woman to provide them with all-day comfort and style.

We have long held to our mission –  “Living the Comfortable Life.”  The second-generation, family-owned business has thrived in the trade for over 65 years thanks to the commitment my Grandfather made to the customer – first and foremost.

“Family Leading Family”
Growing up in family business, I don’t remember the business suits and posed photos. I remember my Grandfather’s 6 a.m. visits to our house after his morning jog. I would come downstairs and find him in the sunroom with my mom discussing work, family and everything in between. Sometimes the conversations centered around really important, often difficult business decisions. Always, the conversations ended with a hug and a smile. Family first, no matter what.

“All in the Family”
In the years since business school, it has been an incredible journey with the National family in my role as business strategist. Collectively, my mom and I have evaluated key opportunities for the business and learned to work together with respect and excitement for all that is ahead. Not often an easy task in family business, but for us…thankfully…it’s (almost always 😉 ) pure joy.

So, how did we get recognized by an international publication for this commitment?Newsweek developed the rankings based on an independent survey of 20,000+ U.S. customers who were asked whether they’d recommend brands to friends or family. Respondents also assessed the brands on their communications, technical competence, service range, customer focus, and accessibility. More than 130,000 evaluations were collected.

That means – YOU

Our National customer, you shared feedback and supported National’s leap into the spotlight. More than that, you have walked alongside our team….our family…for generations. Thank you for being a part of the National family!

“Give Personal Care”
Mom taking time to read and answer letters from our loyal customers, our extended family!

 

 

With gratitude and love,

Parker

 

 


Share this:http://ifthemuumuufits.com/my-destination-collection-for-comfort-and-joy/
Facebooktwitterpinterestmail
rss

Layering for Fall

The temperature is NOT EIGHTY DEGREES! I repeat. I repeat. Fall is here. As such, we’re doing the one thing we always do in preparation for this season: packing up for the mountains of course!

As we prepare to celebrate a family wedding this weekend, I am rummaging deep in my closet for items that offer easy layering for changing temps. My go-to for this time of year? A loose fitting blouse paired with a sleeveless tank top. Adding in comfort doesn’t mean sacrificing style. The National team has developed an array of printed tops with elegant silhouettes, idyllic for pairing with a short sleeve or sleeveless shirt.

I have perused National’s New Fall Collection and selected four options for this weekend. Pair each with jeans, or go for a dressier look by coupling with tan leggings or black slacks. Which look is your favorite?

Embellished Lyocell Top
Given Kale®

Embroidered Henley Top
UltraSofts®

Embroidered Hem Plaid Blouse
National®

Mixed Print Blouse
Figueroa & Flower

 

Happy fall,

Parker

 


Share this:http://ifthemuumuufits.com/my-destination-collection-for-comfort-and-joy/
Facebooktwitterpinterestmail
rss

Get Carried Away with Fall Travel

Fall is upon us, and for the Wilson family – that means a lot of travel these next few months. We have a family wedding next week, a football weekend with friends in November, birthday parties, anniversary trips and more. To make the trips as simple as possible, I am focused on a minimalist layered look. My color of choice? Anything that goes with denim!

Easy Packin’ with ShopNational

Key selection criteria? Comfortable, stylish, and easy-to-coordinate. Due to varied climates, I have included a sleeveless tank and button down jacket in my assortment. I also snagged a 3/4 length shirt  with neckline detail for in-between days. Most important for easy travel? A cross-body bag with loads of organization. How do you prepare for a quick getaway? Share your upcoming destinations with me in the comment section below.

 

Happy trails,

Parker


Share this:http://ifthemuumuufits.com/my-destination-collection-for-comfort-and-joy/
Facebooktwitterpinterestmail
rss

Embrace the Blues with Fall Flair

National has all of the blues to lift your spirits this fall season. As I stare out of my big, picture window, I can’t help but be in awe of the transitional color of leaves and the slight chill in the air. The esthetic is breathtaking and I want to embrace the new memories. What gorgeous hues to consume and the freedom to linger in the element.

Another feature of fall is the ability to wear warmer tones, and embrace some the blue color that comes along. I have fallen in love with these outfits; a showcase of mix-and-match for sure. This allows for budget-friendly finds and whimsical wear!

     

Which one will you sport first? Let me know below!

Happy fall y’all,

Ronelle

 

 


Share this:http://ifthemuumuufits.com/my-destination-collection-for-comfort-and-joy/
Facebooktwitterpinterestmail
rss

Layered for Fall

This weekend, our family celebrated our annual family reunion in Chapel Hill, NC. We spent the evenings outside by the fire, laughing and enjoying all that is a gigantic (loud) family. On Saturday afternoon, we cheered on our UNC Tar Heels in the blazing heat, and I was reminded how thankful I was for a sleeveless shirt!

With chilly mornings and warm afternoons in the forecast this week, I am sharing four idyllic layering pieces for the season ahead. Whether you’re in the mood for a bright, solid color jacket, patterned pastels, bold prints or a lightweight wrap, the National team has a wide selection to complement your entire closet.

Ruffle Jacket

Striped Tunic

Reversible Quilted Jacket

Animal Print Kimono

What is your preference for this season? Share your pick in the comment section below!

 

Happy Fall,

Parker

 


Share this:http://ifthemuumuufits.com/my-destination-collection-for-comfort-and-joy/
Facebooktwitterpinterestmail
rss

We are Spicing🌶Things🔥Up for🍁Fall

As this new season brings a little chill, National is heating things up with the fit and oh so fabulous—the one and ONLY, Phyllis Lerner of @followphyllis

Phyllis in her daytime look for fall

Phyllis loves her new Criss Cross Tunic by UltraSofts®

Looking fab in her Crochet Detail Blouse

Phyllis roars for her Leopard Loafers

We love partnering with amazing blog influencers who drive us to be better and @followphyllis is our team inspiration. Phyllis has us all in awe of her truth and tenacity! Live more authentically like @followphyllis and read her blog today featuring our new fall collection. Live more authentically like @followphyllis and read her blog today featuring our new fall collection.

Stay sassy,

Ronelle

 

 

 


Share this:http://ifthemuumuufits.com/my-destination-collection-for-comfort-and-joy/
Facebooktwitterpinterestmail
rss

Solid Transition to Fall: The 3/4 Length Tee

September. Are we allowed to officially start discussing the joys of fall? It’s 88 degrees in Wilmington today, but it was “chilly” last night. (By chilly, I mean 78 degrees. So yes. We’re talking about fall)!

During this particular time of year, I am a sucker for a 3/4 length shirt paired with shorts or a skirt. I prefer a cotton blend that affords comfort, colorfastness and shape retention. National’ UltraSoft fabric is idyllic for this time of year, and these unique styles blend fashion and comfort perfectly. For a simple but elegant look, I opt for the black Criss Cross Tunic. For bold color and a unique neckline, choose the Grommet Detail Knit Top. Want a softer shade with a bit of pizazz? The Pearl Neckline Top is a beautiful transition piece for fall. If you like to pair tunics with straight leg jeans or leggings (like yours truly), the Ruffle Hem Tee will be your new favorite.

Which option is your go-to? Share your favorite selection in the comment section below.

Ruffle Hem Tee
UltraSofts®

Pearl Neckline Top
UltraSofts®

Criss Cross Tunic
UltraSofts®

Grommet Detail Knit Top
UltraSofts®

Happy shopping,

Parker

 


Share this:http://ifthemuumuufits.com/my-destination-collection-for-comfort-and-joy/
Facebooktwitterpinterestmail
rss

Patterned and Playful

September. One of my favorite months of the year, because we’re that much closer to FALL! Because Hurricane Dorian approached Wilmington with a strong threat, we evacuated to the safety of the North Carolina mountains. We arrived to a 60 degree evening, a stark contrast to our typical 90 degree days in Wilmington. This is characteristic of the Carolinas – varied temperatures no matter where you live, especially as we approach the Fall.

To thrive during this particular season, I try to maintain a minimalist wardrobe. However, sometimes I need just a little extra to bring color and fun to my muted color palette. This season, I’ve added two patterned skirts to liven up my otherwise very predictable closet. Each of these pieces work beautifully with a black, white or bold color top. Additionally, they transition easily from a warm to cool day, with the addition of a chambray jacket or long sleeve shirt. The first skirt includes beautiful jewel tones, while the second skirt incorporates a few fall colors in combination with delicate pastels.

Which one is your favorite?

Crinkle Broomstick Skirt
National®

Paisley Patchwork Skirt
National®

 

Cheers,

Parker

 


Share this:http://ifthemuumuufits.com/my-destination-collection-for-comfort-and-joy/
Facebooktwitterpinterestmail
rss

Subscribe to our blog